ToysRUs has had a long standing relationship with Their latest campaign is sure to be a success! Below is the press release!


From Learning To Bake Cupcakes to Writing A Name, New Campaign Focuses on Victories
– Big and Small – Made By Children With Autism

WAYNE, NJ (February 22, 2011) – Toys“R”Us, Inc. today announced the launch of its nine-week in-store fundraising campaign to benefit Autism Speaks, North America’s largest autism science and advocacy organization. Now through April 30, monetary donations will be collected at all Toys“R”Us® and Babies“R”Us® stores and online at To celebrate the fifth consecutive year it has teamed up with Autism Speaks, the company unveiled a new theme, “Be A Hero For Autism,” which highlights the everyday heroism of children affected by the disorder, as well as their caregivers, and those who are helping to find the cause and cure of autism through donating time and money. Building on the “Be A Hero For Autism” theme, the company’s dedicated microsite,, will introduce visitors to several heroes through a “scrapbook” featuring children with the disorder and showcasing their daily achievements.

“With millions of families in the U.S. impacted by this disorder, we wanted to shine a spotlight on the everyday heroes of autism, including children who learn to overcome obstacles and reach new milestones, to those who know a child with the disorder and are committed to helping solve the autism puzzle,” said Jerry Storch, Chairman and CEO, Toys“R”Us, Inc. “At Toys“R”Us, we love kids, and we are proud to have partnered with Autism Speaks for five consecutive years in their mission to fund global biomedical research on autism and advocate for the needs of individuals with this disorder and their families.”

Consumers Can “Be A Hero For Autism” In-store
During the nine-week campaign, customers can donate cash at all Toys“R”Us and Babies“R”Us locations and online at Inspiring in-store signage displayed in Toys“R”Us and Babies“R”Us stores across the country will highlight children with autism as super-heroes and appeal to consumers to donate by looking to the hero within.

Additionally, customers who donate $10 or more to Autism Speaks at any Toys“R”Us or Babies“R”Us store will receive a reusable, giraffe-themed shopping bag designed by James Hogarth, a talented artist with autism, while supplies last.

“Over the past five years, the “R”Us family and its customers have truly embraced the autism community through their generous support of Autism Speaks, and Toys“R”Us has quickly become our organization’s largest corporate partner,” said Mark Roithmayr, President of Autism Speaks. “Children with autism are heroes to us all, and the heroic efforts of Toys“R”Us and its customers have helped get us many steps closer to solving the autism puzzle.” Unmasks Heroic Makeover
In conjunction with the in-store fundraising campaign, the company has also redesigned its dedicated microsite,, to feature images of children dressed as super-heroes. Throughout the site, customers will be introduced to even more heroes in a special “scrapbook.” This digital album of children with autism highlights their heroic efforts – everyday tasks they have mastered, which are made difficult by the disorder. Featured children include: Hunter, age 9, who learned how to complete a jigsaw puzzle in order to join his family’s favorite pastime; Justin, age 10, who practices his culinary skills as he bakes muffins; Madison, age 6, who learned to write her name, among others.

The site also features a video of Jodi, age 9, a young girl on the autism spectrum, performing a song she wrote about those she considers everyday heroes. Jodi dedicated the song to those who help children like her to learn, such as teachers and siblings. Other children diagnosed with autism are featured in the video performing tasks they’ve mastered, including baking, riding a bicycle, reading, writing, playing basketball and more. serves as a year-round resource to parents, caregivers, families and friends of children with autism. Visitors can find a list of “Ten Toys That Speak To Autism,” which provides toy suggestions to help guide anyone purchasing toys for a child with autism, as well as Safe Play Tips designed to help ensure the well-being of children on the spectrum, while encouraging the benefits of play.

Please visit today donate to this amazing foundation.



Owner/Editor-in-Chief at
Emily is a mom to three very active boys. Her youngest is autistic so she is passionate about advocating for children and families on the spectrum. She attends more concerts than is humanly possible and takes some pretty amazingly blurry photos of said shows to prove she was there. Also, #hashtags are her favorite. #totes #noreally